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Archive for March 11, 2010
Mastering SPF The Secret To Email Marketing Deliverability
Mar 11th
By:Neil Anuskiewicz
Are you managing email promotional campaigns without an SPF (Sender Policy Framework) record in place? If so, you could be losing thousands of emails to spam and bulk mail filters, diminishing your results and hurting your bottom line. But SPF is an easy, one-time fix that can give your message a potential VIP pass into your customers\’ inbox.
SPF helps anyone dramatically improve email deliverability. It\’s a basic Domain Name Service (DNS) record associated with your domain name. Your SPF record tells Internet Service Providers like aol.com, gmail.com or theircompanyname.com, responsible for delivering your email messages to customers that you\’re really who you say you are. It\’s much like credit card authentication prior to purchase. You would not accept a credit card without first running it through your merchant system for approval or decline. So why would you ask your customers to blindly trust all email arriving in their inbox – especially when identity theft and phishing threats abound.
While it sounds technical, SPF set-up is extremely easy. Plus, it\’s free – and you only have to create your record once. You can either use a Wizard, like that available at http://old.openspf.org/wizard.html, to walk through each step, or you can create a record manually with your domain name registrar or hosting provider. Your email administrator or web host can also help you. Be sure to provide the sending IP address of your Email Service Provider.
Remember, avoid common mistakes webmasters make when sending emails.
- Use your domain name as the \”From\” address. For example, if you send email from sales@yourcompanyname.com, remember to publish your SPF record from yourcompanyname.com.
- Don\’t use free providers as the \”From\” address. If you send email using a free email provider like gmail.com or yahoo.com, you cannot set-up an SPF record.
Personalized domain name ownership is inexpensive and provides one of the easiest ways to express your professionalism and improve deliverability.
Free and effective, SPF helps anyone improve their email campaign deliverability and their bottom line.
About the author:
Neil Anuskiewicz is the Marketing Manager for EZ Publishing, Inc. In addition to custom web applications, the firm is the creator of the StreamSend email marketing service (http://www.streamsend.com). StreamSend has a strong email marketing reseller program (http://www.streamsend.com/reseller.html) that is especially popular with marketing consultants and web designers.
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SIHH 2009 Girard Perregaux 1966 Annual Calendar and Equation Of Time Watch
Mar 11th
and a specialized cam that accurately mimics the elliptical movement of the earth around the sun–an indispensable component for the rare and ingenious equation of time complication.
A strap in fine alligator leather,
The Girard-Perregaux 1966 Annual Calendar and Equation of Time watch is a technically brilliant addition to an exceptional collection of classical luxury timepieces Replica Watches,800 alternations per hour Breguet, an ingenious mechanical movement produced \”in house\” by the Manufacture Girard Perregaux. Featuring a power reserve of 40 hours, which already encompasses a complete calendar model with moon phases, the Girard-Perregaux 1966 Annual Calendar and Equation of Time watch presents a curved opaline dial with polished baton indices and leaf hour and minute hands. The two prestigious complications–an annual calendar and the equation of time–play out on an idiosyncratic but charming arrangement of displays. Small seconds are shown via blued hand at 9 o\’clock. The annual calendar–whose mechanism automatically corrects for every month but February–shows the date by means of a blued hand at 1:30 Gerald Genta, as well as a simple watch with time and date.
Within a graceful 40mm case in polished 18-karat pink gold Soccer Jersey Supplier, the GP033M0 hosts several prestigious technical elements. Chief among these are the proprietary Girard-Perregaux \”Microvar\” variable inertia balance Gucci 2009 New Arrival, and a balance frequency of 28, whose accompanying blued hand moves to and fro to indicate the difference between true solar time and civil time.
The Girard-Perregaux 1966 Annual Calendar and Equation of Time watch is animated by the self-winding GP033M0 caliber Daniel Roth Baume & Mercier, and an ardillon buckle in 18K pink gold completes the Girard-Perregaux 1966 Annual Calendar and Equation of Time watch. Water resistance of the model is 30 meters.
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